For about 20 years Carey Grahame has thought and typed hard on about every kind of challenge and account the advertising and marketing worlds could manage.

 

He knows the big idea is important, but can only strike home when guided by strategic thinking and tight writing. He's launched brands and new cars.

He's created campaigns for cosmetics, sheep dip and government initiatives.

He's written web, social and micro copy.

 

His work has won awards in shows around the world. But far better than that, he's learned communication is about unearthing what needs saying, saying it with a surprise and crafting it to connect.